Fundraising is like a race. It takes huge effort over a long period and lots of strategies to achieve the desired goals and to accomplish the mission. A successful fundraising program requires effective ideas with good planning. With most daily activities taking place over the network, it’s no wonder that we have also seen a rise in virtual fundraising ideas for nonprofits.
According to the Benchmarks study, online fundraising delivering increased by 51% from 2018 to 2020 and it has been growing well day by day, while monthly online fundraising has increased by 64%. With the growing popularity of online fundraising, we assume that it will continue to grow well into the future.
May be your nonprofit organization hasn’t yet established online successful fundraising ideas for nonprofits. Or, you do fundraising online but are looking for some fresh ideas and advanced donor engagement methods. Either way, it’s time to brush up on your peer-to-peer fundraising chops.
Check out some online fundraising ideas for nonprofits that you can use to attract donors
Peer-to-peer fundraising helps you quickly reach your fundraising goals. It helps people raising money for a cause with the help of their family or friend. It is very helpful when you start combining your traditional peer-to-peer fundraising with other methods. Your idea should be very inspiring that people can trust you with your thoughts and plans.
The plan and cause should be interesting enough to share with your family and friends. Results can be achieved if you do it right! It is amazing to experience the excitement of your donors uniting behind your reason with the right campaign. People are much more likely to give if they know the person’s reason and donors feel the cause is value their time and effort.
The main goals for social media marketers at nonprofit organizations are how to fundraise, raise brand awareness, source volunteers, or share news. Email fundraising today makes up for one-third of online donations.
Putting up engaging interactive social media content helps you target the audience for clicking your donation click-through. You can also see a flood of volunteer registrations through form submissions to your organization. The social media content must be attractive for reading to drive traffic which eventually will turn into paid donations or volunteer registrations. You can use hashtags, use visuals for driving traffic to your nonprofit landing pages, and donation click buttons.
A matching gift is a helpful donation by an organization that matches a donor’s donation to a nonprofit organization, usually dollar for dollar. It will help you double the donation with a match provided by corporates. Today, thousands of companies across the United States giving matching gift plans for their employees as a part of their corporate giving policy.
The concept of matching gift drive is quite simple. Employees just need to fill the form and submit it to the responsible person, or you can submit it to the online site of the eligible nonprofit organization. You must include the information about matching gift drive on your donation website pages.
So, you can easily encourage the employees about the donation for matching gifts. Suggest some benefits for these amazing gift matching drives. It will help the non-profit organization very effectively and efficiently.
You can create a series of challenges that test team skills, puzzles, and aptitude with a game’s tournament. Teams can register themselves for competition and win prizes. Get local organizations involved in prize sponsorship. Make it a public event and promote it on the donation website. It should be a fun event so everyone can come and join for making donations for nonprofits organizations.
You should promote to have more and more people participating in a gaming tournament so they understand the cause of organizing this event. Donors can enjoy this event and also can make some donations while playing the games. Use an attractive method for promoting this gaming event for raising funds for your nonprofit organization.
An online fundraising auction can be done for your organization in which items are sold to the highest bidder who wants to donate the money for your organization. Any nonprofit organization can start an online fundraising auction for a health charity and business models etc.
Multiple online auction websites can be of help, or you can simply run your auction campaigns on your website or through social media to get the required help from your donors.
These methods will be very effective fundraising for nonprofits organizations for raising funds. Sodality is a donor engagement and online donation platform specifically created for nonprofits like you. Ask us for a demo today to help you run such online fundraising campaigns faster and swiftly with our help.
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